‘CyberRx’: An Emerging Pharmaceutical Social Media Marketing Strategy
AbstractPurpose - Proliferation of social media has significantly changed traditional one-way, marketing-controlled communications. Balance of power has shifted to consumers, who use social networking...
View ArticleRelationship between Direct-to-Consumer Advertising and Consumers' Decision...
AbstractPurpose - The purpose of the study is to investigate the influence of Direct-to-Consumer Advertising (DTCA) on Consumer Decision Making (CDM).Design/methodology/approach - Practical data were...
View ArticleImpact of Celebrity Endorsements in Disease-Specific Direct-to-Consumer (DTC)...
AbstractPurpose - Analyze the effects on consumer response between disease-specific advertising containing a celebrity compared to a non-celebrity endorser. Design/methodology/approach - A randomized,...
View ArticleComparative Effectiveness Research and the Rise of Orphan Indications
AbstractPurpose - Total healthcare spending is on the rise without having corresponding better health outcome. As such, growing role of government in healthcare, measuring and demonstrating value is...
View ArticlePioneering Advantage in Generic Drug Competition
AbstractPurpose - Pharmaceutical markets experience the entry of numerous generic firms upon expiration of the brand firm’s patent. In this paper, we take a close look at competition among the generic...
View ArticleAdvances in Pharmaceutical Marketing: Exploring the Underpinnings of...
AbstractNot available.
View ArticleThe Effect of Affordable Care Act on the Competition in the Post Patent...
AbstractPurpose - US policy makers have been looking at various ways to curb rising health care costs in USA, including ways to promote the use of generic drugs in lieu of brand drugs. In this broader...
View ArticleThe False Claims Act: A Review and Policy Recommendations
AbstractPurpose - The False Claims Act (FCA) has been applied against pharmaceutical companies by the U.S. government to combat marketing fraud including kickbacks, improper pricing, and off-label...
View ArticleThe Learned Intermediary Doctrine: The Case of Advertising Medicine and...
AbstractPurpose - This paper examines a unique marketing and legal problem that manufacturers of prescription drugs and medical devices face in the United States, under the theory of "overpromotion"...
View ArticleA Comparative Study of Reciprocity in International Physician Licensing
AbstractPurpose - Purpose: The purpose of this paper is to examine the international mobility of physicians by comparing the regulations governing the practice of foreign physicians in the U.S. and...
View ArticleAn International and Comparative Study of Perceived Justice in Mexican,...
AbstractPurpose - To test a construct of perceived justice and its dimensions in negative service encounters across Mexican, Puerto Rican and Spanish hospitals. Also to compare similarities and...
View ArticlePublic health, healthcare innovations and marketing
International Journal of Pharmaceutical and Healthcare Marketing, Volume 8, Issue 4, October 2014.
View ArticleComparative analysis of Medicare discharges following an acute inpatient...
International Journal of Pharmaceutical and Healthcare Marketing, Volume 8, Issue 4, Page 430-444, October 2014. Purpose – The purpose of this study is to conduct a comparative analysis of the Medicare...
View ArticleSelling stem cell based biologics and salesforce alignment for the biomedical...
International Journal of Pharmaceutical and Healthcare Marketing, Volume 8, Issue 4, Page 414-429, October 2014. Purpose – The purpose of this paper is to discover best practices for selling stem cell...
View ArticleExploring illness beliefs about diabetes among individuals with type 2 diabetes
International Journal of Pharmaceutical and Healthcare Marketing, Volume 8, Issue 4, Page 392-413, October 2014. Purpose – The purpose of this paper is to explore illness beliefs among adults with type...
View ArticleA consumer adoption model for personalized medicine: an exploratory study
International Journal of Pharmaceutical and Healthcare Marketing, Volume 8, Issue 4, Page 371-391, October 2014. Purpose – The purpose of this research is to identify factors linked to the potential...
View ArticleInformation sources and adoption of vaccine during pandemics
International Journal of Pharmaceutical and Healthcare Marketing, Volume 8, Issue 4, Page 357-370, October 2014. Purpose – The purpose of this paper is to investigate the effects of different...
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